Yesterday evening, an extraordinary late-night premiere took place, during which Apple showcased its latest products. Among them were two updated models of the MacBook Pro and a new iMac. This event was remarkable not only because of the hardware releases but also due to the way the broadcast was conducted. The entire event was recorded using the new iPhone 15 Pro model.
All the showcased devices retain the same design as the previous versions, but they now feature new, faster M3 chips. Apple assures that thanks to these chips, the MacBook Pro notebooks will operate significantly faster, have longer battery life, and the most advanced laptop versions equipped with the M3 processor will provide the power needed for creating artificial intelligence-based applications.
The new M3 chips are 1.8 times faster than the previous M2 models. They were developed using 3-nanometer technology, making them one of the most advanced chips on the market. The M3 range includes three models: the base M3, the 40% faster M3 Pro, and the M3 Max, dedicated to developers and 3D artists, offering a whopping 250% increase in speed compared to the base model.
The prices of Apple’s new products in the US market start at $1599 for the 14-inch MacBook Pro with the M3 processor. Meanwhile, the 16-inch MacBook Pro with M3 Pro will cost at least $2499. The 24-inch iMac with the new M3 processor is priced from $1299.
In Poland, the prices will be significantly higher. The 14-inch MacBook Pro will start at 8999 Polish zlotys, while the 16-inch version will begin at 13,999 Polish zlotys. The 24-inch iMac with the M3 processor costs 7499 Polish zlotys.
The extraordinary event that was the late-night premiere of Apple’s new products did not have a positive impact on the company’s stock prices. It took place just before the quarterly results presentation, which will happen soon. Investors are expecting an improvement in the results compared to the last report, which showed a decline in iPhone sales. However, news has emerged from China about a 4% drop in Apple device shipments in the third quarter, which may have a negative impact on the company’s results.